Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, without further ado, here are some of the best digital PR examples that work today.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Collect Market Data.

Creativity 102

Creativity Data Measurement Product Launch 102

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? How can brands adapt their communication to meet all of their audiences’ needs? Further, the HQ representative and local staff interact on a regular basis to implement certain adjustments or additions. Your audience is bombarded with content every day.

Corporate 159

Corporate Groups Local Enterprise 159

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In a visual content world, Megan is adept at finding ways to tell brand stories that are optimized for each platform, while ensuring a consistent brand aesthetic aligned to the brand’s positioning online.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Despite challenges and competition, these loyal customers can help your business grow and thrive. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. But there’re other things that are happening which could cause businesses, situations that they’re not prepared for.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Freelance writer and business blogger. CEO of Likeable Local. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I networked.

How To 116

How To Film Agency Corporate 116

prTini

JULY 22, 2015

Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). serves a wide range of B2B and B2C companies, from emerging brands and high-growth startups … to innovative Fortune 50s. The “big brands” that we work with could have had their pick of agencies.

B2C 28

B2C Agency Retail Small Business 28

PR Fuel

OCTOBER 30, 2018

Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. It just doesn’t have the feeling it’s coming from a real human being, which is particularly problematic if you’re a small business who depends on that. Does it represent my brand as a whole?

Communications 40

Communications Pitching Writing Social Media 40