PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

MAY 5, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. The report further found that online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed indicating they trust messages on this platform.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand. What marketing goal do you want to accomplish by sending a release? New product launches.

Writing 52

Writing Small Business Product Launch Engineering 52

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). One of the biggest selling points of digital/social marketing is that it can be measured. Document your plan. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. But when it comes to the top tier, competition is the same in every market. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The ideal organizational objectives have a measure of impact already attached, and it can serve both parties if a goal is “20% increase in brand awareness” while calling out three distinct ways to measure it, as opposed to the more general “increase brand awareness.” Consider market research.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60