Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Subsidiary brands.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

NOVEMBER 10, 2014

Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! But hackers may not only be after your credit card systems. What about your email system? Crisis Preparedness'

Crisis 203

Crisis How To Exercises System 203

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. Pay attention to your system of tools Michelle says it best: “Don’t shortchange investing in your company’s infrastructure.” Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. What makes these sites particularly harmful is that they rank highly under a brand search. Fake Reviews: How to Protect Your Brand (Video).

How To 217

How To Crisis Management Google Reputation 217

Presspage

MAY 29, 2017

The PR team is only called in to fix things when a crisis has already started. The PR team itself has a critical role to play in creating systems and workflows for effective crisis management AND prevention. Getting a seat at the table The next step is finding a listening ear in upper management.

Journalism 79

Journalism Airlines Brand Branding 79

Norton's Notes

OCTOBER 18, 2016

But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out stronger? This shows you how important a corporate reputation is to a company listed on the stock market – maybe its why we are seeing more PR professionals on boards. This is what I think Samsung could have done here.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

Melissa Agnes

NOVEMBER 10, 2014

Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! But hackers may not only be after your credit card systems. What about your email system? Manufacturing / Production.

Crisis 100

Crisis How To Crisis Management Exercises 100

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Managing our clients' social media channels means that we are at the forefront and our reactions must be immediate. In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. Rather than creating multiple, complex spreadsheets with an analyst parsing individual news clips, you have a system that does all of the work for you. Having an all-in-one platform.

Media 60

Media Software Crisis Analytics 60

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Crisis Management in the Digital Age. PR Metrics. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 11, 2016

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. While watching Salesforce’s real-time responses, it is as though the brand had been a fly on the wall during her talk.

Crisis Management 120

Crisis Management Crisis Crisis Communications System 120

Mark My Words

MAY 20, 2015

Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Thomas Cook will survive the Corfu tragedy – few brands go out of business after one crisis.

Airlines 60

Airlines Crisis Corporate Financial 60

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure.

Social Media 100

Social Media Media Customer Service Resources 100