Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Agility PR Solutions

JUNE 12, 2019

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. In […].

Reputation 105

Reputation System Analysis Study 105

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Meltwater earns ISO infosec rating.

Brand 147

Brand Branding Reddit Pitching 147

Melissa Agnes

DECEMBER 4, 2018

How to systemize the process of giving attention to the right things. In this episode of the Invincible Brand Podcast, Neen James discusses what it means to be intentional with our attention and how it helps foster cultures of trust, resilience, and business and reputational rewards. The ways in which attention pays.

Brand 133

Brand Branding Crisis Management System 133

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Find an alert system that works for you. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten.

Crisis Management 210

Crisis Management Crisis System Reputation 210

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System appeared first on wiredPRworks. ” inc.com.

System 52

System Marketing Creativity Energy 52

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Tired Awake Young Man. It’s not a positive article.

Brand 100

Brand Branding System Google 100

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System first appeared on My WordPress. ” inc.com.

System 40

System Marketing Creativity Energy 40

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.

Data 78

Data Automotive System Mobile 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

Landis PR

OCTOBER 30, 2023

It ensures that AI systems operate transparently, equitably and responsibly. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security.

Privacy 64

Privacy Ethics Guidelines System 64

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Contact us to connect with our expert crisis communication team and protect your brand.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Onclusive

MARCH 31, 2021

No brand is immune. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Here are three steps for effective crisis communications management: 1.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. 8. What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

MARCH 5, 2024

It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.”

Software 125

Software B2B Pitching Data 125

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance.

Software 0

Software Comparison Media System 0

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

5W PR

JULY 11, 2023

These salon franchises provide a framework for success, brand recognition, and ongoing support. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. Pay attention to your system of tools Michelle says it best: “Don’t shortchange investing in your company’s infrastructure.” Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. The knottier challenge lies in the systemic breaches that make us all look bad. At a time when paid influencers and branded content are common, and social bots are everywhere, distrust is high. Institutional breaches grab headlines.

Ethics 182

Ethics Reputation Corporate Industry 182

NewsWhip

JANUARY 12, 2023

These companies, among many others, are turning to real-time tools to engage audiences and monitor potential issues that could hurt their brand. Today, some of the world’s biggest brands and agencies use NewsWhip daily. Reputation management. That context is essential, particularly for reputational management, says Lofgren.

Tools 78

Tools Communications Media Reputation 78

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Have you seen this lack of trust affect earned-media plans?

Media Relations 200

Media Relations Media Pitching Case Study 200

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98