Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. When it comes to online reputation management, ReputationDefender is the oldest and one of the most reputable players in this space. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

JULY 26, 2016

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Remote PR Jobs

AUGUST 31, 2022

They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Brand storytelling is crucial to every business.

Publicity 208

Publicity How To Storytelling Construction 208

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

Onclusive

DECEMBER 28, 2021

To get executive buy-in for PR investment, the majority of communicators (27%) actually make a business case, while 25% present their arguments for resources and budget during the annual planning process. Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Trends Case Study Crisis Management 203

Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Reputation Us

JANUARY 8, 2024

To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year. 2024 REPUTATION SPEAKING TOPICS 1.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

Melissa Agnes

APRIL 11, 2018

One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Image: Shutterstock.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Onclusive

DECEMBER 6, 2019

This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops. ContentTECH Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Publicity 52

Publicity Brand Branding Reputation 52

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. This episode explores: New research and data that demonstrates the emotional impacts, voids, and effects that the virtual world presents. Nick Morgan, author of Can You Hear Me? Connect with Nick on LinkedIn.

Crisis Management 178

Crisis Management YouTube Internal International 178

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Aside from a sudden crisis management need, if you’re bringing on an agency partner on an “emergency” basis, you should think again. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen. You need instant results. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333

Melissa Agnes

JUNE 5, 2018

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build brand invincibility.

How To 150

How To Crisis Crisis Management Viral 150

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Melissa Agnes

APRIL 16, 2018

Fortunately, there are ways to strategize around this, helping the right people become aware of the realities and susceptibilities of not being crisis ready and, ultimately, acquiring the support and buy-in required to take the first steps towards building brand invincibility. APPROACH #2: EDUCATE (AND SCARE A LITTLE!).

Internal 133

Internal International Crisis Exercises 133

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. Facebook Changes That May Impact Your Crisis Communication Reach. Upcoming Webinar: Crisis Response Strategies for In-House Counsel.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Melissa Agnes

MAY 1, 2018

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! In this crisis ready video, I discuss some important points to consider and develop protocol for, to ensure that your organization isn’t left exposed in the event of a rising risk on social media.

Social Media 145

Social Media Crisis Management Marketing Crisis 145

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. When the E.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 178

Crisis Crisis Management Employee Retail 178

5W PR

OCTOBER 2, 2023

Crisis management Authenticity is invaluable during times of crisis. For example, being transparent about a client’s shortcomings might align with ethics but challenge the pursuit of a positive brand image. Authenticity is maintained when PR professionals present information accurately and without exaggeration.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Subsidiary brands.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

DECEMBER 9, 2020

At NWCUA’s Marketing, Business Development & Community Outreach Council last week, Strategic Link partner, ReputationUs , joined the conversation with a presentation titled “Resilience Shapes Reputation.” During ReputationUs’ presentation, one credit union described how the rollout of new products in 2020 got ahead of staff training.

Reputation 88

Reputation Brand Branding Crisis 88

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52

Trends Strategy Crisis Management Technology 52

Melissa Agnes

SEPTEMBER 29, 2017

Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build an invincible brand. The post How To Get Your Crisis Communications Right The First Time appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Click here to learn more.

Crisis Communications 100

Crisis Communications Crisis Communications How To 100

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Melissa Agnes

MARCH 2, 2018

The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand. Choosing your lens may seem simple, but it is so powerful and is one of the secrets to building an invincible brand. **.

Crisis 140

Crisis Crisis Management Analysis Brand 140

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. based firm that specializes in crisis management and health care communications.

Crisis 166

Crisis Ethics Publicity Marketing 166

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 97

Policies Construction Reputation Privacy 97

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Regardless of comfort level, however, it’s important that your executive practices the speech before presenting it.

Publicity 112

Publicity How To Sports Conference 112