Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Building a strong brand image is essential. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Local citations are a great way to link to your business online. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Collect Market Data.

Creativity 109

Creativity Data Measurement Product Launch 109

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Nike Football Presents – The Switch a Spark Brilliance Production.

Video 62

Video Sports Film Employee 62

Shift Communications

AUGUST 25, 2016

With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple.

Product Launch 60

Product Launch Agency Software Financial 60

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60

Writing SEO Google Local 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180