ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

YouTube 145

YouTube SEO How To Video 145

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It’s an amazing tool to use to grow your brand. confident?

Social Media 130

Social Media How To Brand Branding 130

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

NewsWhip

FEBRUARY 28, 2022

But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand. And what does that mean for brands? . Ranking in the top 10 most followed people on TikTok makes Dixie an obvious target for brands looking for big exposure, but smart creators are also building their presence on other apps.

Banking 97

Banking Brand Branding Instagram 97

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 84

Brand Branding Marketing Ethics 84

NewsWhip

APRIL 18, 2018

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. With publishers and brands looking to expand beyond the duopoly this year, we […]. With publishers and brands looking to expand beyond the duopoly this year, we […].

YouTube 110

YouTube Video Instagram Facebook 110

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Global Marketing Strategy, IFAW. Stacey Hedman. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Why YouTube?

Video 120

Video Strategy YouTube Marketing 120

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Have you used social listening before?

B2B 77

B2B Trends Strategy Marketing 77

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Creating, fine-tuning and maintaining an agile digital marketing strategy can sometimes seem an impossible task. As such, here are three digital marketing strategies to learn from.

Strategy 88

Strategy Marketing YouTube Airlines 88

Critical Mention

JANUARY 29, 2021

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies?

Google 52

Google Strategy Reddit SEO 52

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. of brands preferred TikTok over other platforms for influencer marketing in 2023.

Marketing 70

Marketing YouTube Instagram Strategy 70

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Social Media Platform: YouTube.

Brand 100

Brand Branding Pinterest YouTube 100

Ronn Torossian

MARCH 19, 2018

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog. These kinds of videos, even though they are routinely denounced … READ MORE ».

YouTube 75

YouTube Video Government Google 75

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

5W PR

AUGUST 16, 2019

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals. Leverage All Your Social Media.

YouTube 68

YouTube Social Media Engineering Media 68

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. This experience sparked her realization that no one was effectively engaging with moms in marketing strategies. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103