article thumbnail

Level Up with a Brand Book Crafted by a Creative Agency

Konnect Agency

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. A creative agency-fueled map for your brand’s many endeavors.

article thumbnail

Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. Sometimes your efforts alone aren’t enough to really boost awareness of your brand. Take your social strategy to the next level by identifying your brand ambassadors and getting them involved.”. Find Industry Influencers.

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

article thumbnail

#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. On the HubSpot user end, the customer portals give you the ability to integrate a help desk or shared inbox and connect your knowledge base.

article thumbnail

Behind the Headlines With Laura Braden Quigley

Cision

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

article thumbnail

#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. On the HubSpot user end, the customer portals give you the ability to integrate a help desk or shared inbox and connect your knowledge base.