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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

“What is the hardest part about writing a book?”. As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. Will people read the book? Will my ideas resonate with anyone?

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Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. With all the ways that reading can improve work (as well as life) it’s time to take a look at some important books to consider in the coming months.

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Booking a PR tool to ride

Stephen Waddington

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. We organise webinars and produce e-books; we also allow our clients to promote their expertise.

Tools 112
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Interview with Davis Mallory

Critical Mention

When they started filming, I thought to myself, “Am I really on this show? I booked that with my assistant and not a booking agency. Then I saw a window last summer where I wasn’t booked DJing every weekend in Nashville, and then set it up! Is this real life right now?” SCHEDULE A DEMO.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 67
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PR expert Maxim Behar debuted on the music scene with the song "PR We Are"

Maxim Behar

You know this year I published two books; I was involved in a British film production. I got a call late at night from the casting director, the film is called Very Close. These are creative projects that are super interesting. And my business is very creative. You can see the whole interview here.

Radio 59
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Maxim Behar Commented on the Successes of our Compatriots Abroad in the "Focus Day" Program of Radio Focus

Maxim Behar

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. But true creativity doesn't harbor as much controversy in its wake.

Radio 52