Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More focus on different products (finally) aside from the typical news release or web story. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Also, see these related posts.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. To trade shows.

Corporate 148

Corporate Fashion Agency Travel 148

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. How much traffic did those hits drive to your web site?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? LinkedIn, for example. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 22, 2016

In other words, think about fans of news and trade publications in your vertical market. Separately, I’ll promote a blog post for my prospect and customer segments. To the be clear, the blog post was very well written, the blog was precisely the right community, and the sponsored piece performed well on its own.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. If you enjoyed this post, you might also like: Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study] .

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. The Cures: As the geo boundary-less nature of the web turns virtually every company – mais oui , even yours! -- into an business with global reach, many YouTube channels are publishing videos in multiple languages. Confusion reigns. A new Tower of Babel is erected.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Have you enabled comments on your company blog and YouTube channel? When did you last ask customers to send you images of your product in use?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? First-party data: trade knowledge for trust. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168