PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 96

Case Study B2B Study Marketing 96

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

MAY 16, 2020

c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More focus on different products (finally) aside from the typical news release or web story. Semi-controlled chaos.

Communications 119

Communications Crisis Internal International 119

Communications Conversations

OCTOBER 27, 2016

So, just in case you can’t read that small photo above–I’m having a hard time–current marketing jobs include: Web content producer. The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites. Social media manager.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

FEBRUARY 27, 2018

The hypothesis behind these findings suggested that there’s so much information on the web, a buyer could research their decision, feel pretty confident in narrowing down the list, only talk to sales when they were on the verge of purchasing. How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Trade Shows Survey Study 66

Communications Conversations

DECEMBER 17, 2014

For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. To trade shows. We didn’t always know what we were getting ourselves into, but we sure did our best to figure it out along the way. We over-deliver. Work travel sucks. To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. How much traffic did those hits drive to your web site?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? LinkedIn, for example. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

David PR Group

JULY 3, 2015

Attendance at industry, trade or professional society meetings. Web site design and maintenance. That said, now is the time to invest in web based marketing. Law firms should also plan on including funding for the following: Alumni programs. Client costs. Events and Seminars. Mailings and communications. CLE courses.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. Webinar and virtual event use has grown considerably. ON24 says the number of webinars conducted on its platform grew 162% last year. Attendance has improved. Attendance seems to be matching the growth in the volume of webinars.

Survey 92

Survey B2B Report Video 92

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. Brands want to show off. Brands want content they can stick on the web and make searchable, so people visit their site and buy stuff from them. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Sure, I see the upsides.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

FEBRUARY 14, 2017

Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). When using web analytics, be sure to look for data the blog sends elsewhere. Professional tip: Want to capitalize on visibly sooner? This is a good example of integrated marketing. See these related posts: .

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Having safely finished the conversation, I moved to ease the phone back into my pocket…and missed.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 22, 2016

Trade shows – if the show itself doesn’t have a page, I’ll use the demographic and geographic filters and promote content during the show to get as close to that community as possible. Media organizations – as noted above – this is a community interested in news.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”.

B2B 99

B2B Trade Shows Survey Study 99

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), Media article referrals: Mostly everyone will agree that PR does indeed drive web traffic. The close of the year is quickly approaching. The solution: grant your PR team Google Analytics access – even if it’s just read-only.

Measurement 60

Measurement How To Trade Shows Analytics 60

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Beyond PR

MARCH 28, 2016

Your content needs a purpose beyond filling your web site’s News section or company’s Twitter feed. An upcoming trade show you’re excited about participating in? Make it insightful & relevant. This is probably the hardest rule to follow, and requires a lot of patience and preparation. Do you have a new study to report on?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail.

Social Media 48

Social Media Marketing Media YouTube 48

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. The only posts that should make it to your blog are those that empower the reader in some way.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? This will be similar to what happened to mainstream media when the web and digital really took off.

Marketing 166

Marketing Employee Content Marketing Training 166