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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Don’t overlook blogs. Blogs are easy to share.

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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Digital led creative, rooted in an audience insight, will cut through noisy channels.

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Creating a PR-perfect workspace

Solo PR Pro

This is the work where we show our worth, from strategic thinking to creative development. How do you keep those creative juices flowing? Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. Heads Down Thinking. This is absolutely crucial, which is why I put it in the number one spot.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. 3) Snakes do Drive Time Radio. Talk to Us!