Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing has typically owned SEO inside organizations, but PR can play a significant role. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Everything from PR, social, and owned content are starting to bled together into one job.”.

Communications 126

Communications Crisis Internal International 126

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. Feedback about an internal process not working. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Contently - Strategy

MARCH 22, 2024

This means you have content that observes a set of best practices to improve the appearance, positioning, and usefulness of your various forms of content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. This creates SEO-optimized content.

SEO 52

SEO How To Engineering Mobile 52

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 3) Surgically weave it into blog posts.

Media 102

Media B2B Groups Conference 102

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. Today, she shares her knowledge on the influencer marketing landscape.

Storytelling 106

Storytelling Technology Course Privacy 106

Buzzstream

MAY 1, 2019

If you already have a blog post ranking on a specific search term, keep optimizing. Your best bet to maximize the SERP’s return is to also create video content for the same theme that finds its way to the same page. Optimizing your YouTube videos is not just crucial for internal search, but also in its connection to Google.

SEO 74

SEO Video Strategy YouTube 74

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. Don’t rely on syndication networks to save your bad content.

Engineering 40

Engineering Google SEO Guidelines 40

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. Let’s say your product is a budgeting app.

How To 105

How To Resources Comparison Instagram 105