The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. Content Marketing Mastering Social Media' THE WAKE-UP CALL.

Guidelines 168

Guidelines Training Employee Social Media 168

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter. Review the Guidelines. Here are a few tips that can help.

How To 96

How To Guidelines Writing Pitching 96

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. In order to have an effective marketing strategy, businesses will need to focus on the following things: Business Preparedness. The content may generate leads, but the team should be well-prepared to follow up on them.

Marketing 88

Marketing Government Guidelines Education 88

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing has typically owned SEO inside organizations, but PR can play a significant role. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Reports and long-form content would never see the light of day. Document content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. Conduct an SEO audit.

SEO 93

SEO Strategy Google Engineering 93

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. Contributed content can work hard for both PR and SEO. PR creates fresh content. The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

5W PR

DECEMBER 19, 2023

With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

How To 78

How To Ethics Measurement Creativity 78

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too.

Writing 105

Writing SEO Pitching Engineering 105

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Seth’s Blog. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Use interlinking with powerful keywords.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? There are a few other extension recommendations Mr. Scalice suggests that I found useful.

Tools 67

Tools Marketing Advertising Advertising 67

The Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. But you also need great quality content. Google has said that the two most important factors in search viability are quality content and the number of inbound links from other relevant websites. Would you trust the content in an article on the site?

SEO 113

SEO Google Analysis Guidelines 113

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Rules of Winning with Unusual Content. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Use proper blog structure. Use web links to cite sources for your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Through leadership and content. Much more emphasis on content creation and thought leadership via commentaries.”. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Premium Newsworthy Content. It is not as simple as writing a blog post.

SEO 68

SEO Writing Engineering Product Launch 68

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Fill the frame. Experiment with the aspect ratio.

Instagram 69

Instagram How To Mobile Community 69

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Beyond PR

JUNE 22, 2016

He provided his hashtag insight amidst his daily schedule of promoting blog posts, press releases, events and additional content across PR Newswire’s social media accounts. One might be tempted to push aside hashtags and concentrate on other marketing strategies. Integrate it into a larger push across all marketing channels.

How To 76

How To Marketing Instagram Social Media 76

Waxing UnLyrical

DECEMBER 14, 2016

In today’s scenario, employee advocacy means enlisting the support of your workforce in pushing out strategic content to enable your business goals. You could encourage employees to share anything from blog posts to event information and job vacancies. The content you push to your employees (outputs) is in your control.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 1) How long should a blog post be? 2) Content marketing supports lead nurturing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Beyond PR

AUGUST 2, 2016

Having clear content source attribution is vital – your audience needs to quickly identify and trust the source of your press release. Your headline should be concise, and a headline promoting a blog post, white paper or other marketing content may benefit from including descriptive keywords in lieu of the source company’s name.

How To 40

How To Brand Branding Guidelines 40

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody.

Storytelling 106

Storytelling Technology Course Privacy 106