MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Analytics 147

5W PR

JANUARY 31, 2024

Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 23, 2023

This will help you assess the financial success of your influencer marketing efforts. Integrating Influencer Marketing with Other Retail PR and Marketing Strategies Influencer marketing can be seamlessly integrated with other retail PR and marketing strategies to amplify their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Critical Mention

FEBRUARY 28, 2019

The problem is that many marketers don’t know how to create original, visual assets. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. When you optimize ads, it helps you spend your PPC budget wisely and you see a positive ROI.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. In reality, 84% of millennials look through their mail on a regular basis and are also more likely to share what they see with their peers.

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88