Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.

Education 150

Education Training Course Social Media 150

PR 20/20

JUNE 5, 2018

From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 You’ll also learn valuable skills that you can apply to your marketing data tracking and analysis, like how to implement tracking codes, how to set up goals, and how to measure success via a variety of reports (audience, acquisition, behavior, etc.).

Course 64

Course Marketing Analytics Google 64

Sword and the Script

DECEMBER 20, 2016

In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. Many will jettison the click addiction in favor of trust as a means of measurement.”. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. ” That quote comes from a press release about the report which pitches a sample.

Analytics 68

Analytics Report Technology Pitching 68

PR Conversations

OCTOBER 2, 2011

Make good choices about mentoring, networking and innovation opportunities. While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. What many of today’s younger generation fail to realize is that networking isn’t about: following people.

Education 40

Education Groups Community Google 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

Stern + Associates

AUGUST 13, 2014

Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91