Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications. Same Approach, New Tactic. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g., Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The volume is coming from health, pharmaceutical, education and government sectors. Out of respect, yesterday, I did not publish.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Define goals for blogging and overall content production. Goal completions.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.”

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. LinkedIn: Your Resume is Your Brand.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Back in 2009 on this PR Conversations blog, Dr. David Michaelson proposed 10 best practices in public relations research (see, What are best practices in public relations research, really? ); a foundation that the Institute for Public Relations has since advanced.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Mindful Marketing

FEBRUARY 14, 2021

.” The automaker certainly had good intentions, but I doubt the inadvertently somber spot did much to boost the company’s brand. Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR in High Definition

MAY 31, 2017

Amazon for example, is a brand that we would typically trust. It’s a solid brand built on efficiency and doing things right ( most of the time ). But…would you trust Amazon to deliver your pharmaceuticals? PR is a vital tool in helping to build trust and credibility for brands. Here are my top tips on how it can be done.

Brand 48

Brand Branding Communications Pharmaceuticals 48

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Mindful Marketing

AUGUST 13, 2022

The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course. Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! General Mills also produces a video overview and blog each year, with an audio interview this year as well. Image Source(s): Savage Brands , H&M , GNP Company. Bottom-line? Collect Data. Then Collect More Data; And Pull Together a Village.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48