Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Can you share an example of one that worked?

Pitching 98

Pitching Consumer How To Education 98

Waxing UnLyrical

OCTOBER 14, 2010

Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Karen Freberg

MARCH 29, 2018

This has been something I know many professors have discussed in their work. Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes. Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes.

Marketing 45

Marketing Social Media Exercises Strategy 45

The Resolution Blog

APRIL 23, 2018

For example, you may be tagging against a range of media types such as ‘national’ ‘regional’ ‘trade’ and ‘broadcast’. But if you have multiple people working on the PR data, are they being consistent in their categorisation? Did one person class The Scotsman as a national paper, another person classed this as a regional title?

Data 120

Data Measurement Examples Tools 120

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” “Once we book the segment you pitched,” adds Runck, “if you provide me with elements like video B-roll and pictures before I even follow-up with you, that makes me want to work with you again.

Interviews 71

Interviews Skype Radio Pitching 71

Beyond PR

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 72

Measurement Media B2C B2B 72

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? What I’d love to see if they can pull off, is for a way for people to tag Facebook friends through Amplify.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 14, 2010

While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. and break up the blogs accordingly. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

DECEMBER 13, 2010

I’m going to be one of what I suspect will be at least 100 people singing Christmas carols and holiday songs as folks wend their way home after work. Repair work? Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Station closures?

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 12, 2010

I used to dread the one-mile runs in ninth grade gym class, and I never ran again after that. I wrote about how I got started running in my blog post entitled “On a Mission.” Sure, I’ve worked my butt off (literally, I suppose!) … but it’s not about donating for me. Image: The Q via Flickr, CC 2.0 Until July, that is.

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? – I had a blast. And I missed it.

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

DECEMBER 5, 2010

So today’s roundup features seven posts from blogs that I have never before shared; not because I didn’t want to, but because I was too thoughtless to do so. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Why: this woman is amazing.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

DECEMBER 28, 2010

Get Shareaholic test Filed under Public Relations | Tags: dan gordon , samuel gordon jewelers , story telling | Comments (10) Site settings comment help? Even when I am reading blogs or catching up on Reader. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks for stopping by!

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

DECEMBER 14, 2010

Imagine that in a consultancy – a PR who is so precious about their work that they can’t accept the advice of their seniors! Get Shareaholic test Filed under Career , Mike Doman , Public Relations | Tags: becoming a PR star , graduates , HR , RMIT | Comments (13) Site settings comment help? That sort of creativity gets you noticed.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 5, 2010

It was a lot of work. Get Shareaholic test Filed under Weekly Roundup | Tags: happiness | Comments (4) Site settings comment help? I found out about them while doing some work with the health and wellbeing team (the NHS, UK). I love to use this on the way to the gym, while standing at the bus stop or on my way to work.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

JANUARY 24, 2011

You can use Donor Tools to track donations and donor profiles, create communications with donors, and tag contacts and communications for organization and reports. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. Regardless, thanks for visiting! Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 7, 2011

More work than play… likely more than less. Get Shareaholic test Filed under Personal | Tags: a case of the mondays , ode | Comments (3) Site settings comment help? Mark as read Approve comment Okay wow, you brought with the poetry and the blogging. Regardless, thanks for visiting! Except my ode to Monday would be more.

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Get Shareaholic test Filed under Personal | Tags: #returnthefavor , #whywecelebrate , effects of war , IAF , RIAF , veterans day | Comments (31) Site settings comment help?

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. Get Shareaholic test Filed under Personal | Tags: humanity , people | Comments (7) Site settings comment help? And now working with you on KikScore. I traveled a lot. And loved it. Regardless, thanks for visiting!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? In Google you get: Let’s face it.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

JANUARY 15, 2011

Even if you are quite capable of working beyond it. After all, I work in an industry populated by Bright Young Things, and I was worried about being considered an old fogy if they actually knew how old I was. I can’t dance through the night, not sleep and manage to still go to work, for instance.

Facebook 76

Facebook Twitter Measurement Blogging 76

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# These don’t work for me either. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Get Shareaholic test Filed under Weekly Roundup | Tags: funny blogs , humor , jill foster | Comments (10) Site settings comment help? If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Bad Pitch Blog

MAY 31, 2007

It''s a heck of a lot easier to snipe at someone behind the wall of a blog than it is to tell someone in person, and I''ve always been a bit dismayed at how this blog picks on people. While you’re calling out a specific post, I’m applying it to the entire blog in my long-winded response. He writes, “I enjoy the blog.

Pitching 40

Pitching Blogging Construction Media Relations 40

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 26, 2010

What about giving thanks for the things that didn’t work out? Get Shareaholic test Filed under Personal | Tags: blessing in disguise , thanksgiving | Comments (8) Site settings comment help? Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have?

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 6, 2010

Know What Works For You The idea of presenting to an audience about how his music inspired me to think a little differently in business got me excited. This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 73

Social Media Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 15, 2019

In addition, it’s a way for smaller companies to punch above their weight class in two ways. A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones.

B2B 77

B2B Facebook Advertising Advertising 77

Waxing UnLyrical

JANUARY 3, 2011

It’s always tough when you have to move to a typical 9-5 work day when you’re not used to it. I was a third grade “class teacher&# (what you folks would call a homeroom teacher). First, your boss will begin to assume this is “regular&# for you, and may keep overloading you with work. Happy new year!

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

AUGUST 25, 2010

I loved my job and most of the people I worked with. When I wasn’t commuting, I worked remotely – much as I do now – so I needed to find ways to connect with my team, which grew rapidly over the years, and keep them motivated… without wasting time. But the weekly commute was tough, there’s no denying that.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Really appreciate the work you and everyone else is doing to bring the industry up to par. Image: Flickr user Bart , CC 2.0

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 6, 2011

Where to use keywords in corporate blog posts , by Lee Odden. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? from Mizz Information. Trying to figure out Quora?

Measurement 57

Measurement Facebook Twitter Social Media 57