Newsfile

DECEMBER 20, 2023

Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer. They developed a tool with WWT, which helped them use big data to make better decisions and improve how they work.

Tools 52

Tools Report Energy Case Study 52

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. It’s time to re-frame the relationship #PR has with #Content. YEAH IT IS.

Conference 100

Conference Big Data Pitching Employee 100

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Stephen Waddington

AUGUST 27, 2019

Working with Chartered Practitioners and Fellows to set agenda – The CIPR needs to be seen nationally and globally as a thought leader on business issues such as AI and big data. And recognising that our PR industry is world-leading, we’ll seek opportunities to export our qualifications and grow our international membership base.

Government 113

Government Education Community Big Data 113

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Privacy 60

Privacy Ethics Mobile Big Data 60

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. He would be using mobile technology, ecommerce, websites, social media and whatever else he could lay his hands on. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. By and large, I think this is a great thing.

Trends 56

Trends Big Data Mobile Conference 56

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

NewsWhip

JULY 29, 2021

But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. The predictions are only as good as the data coming into that. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

JUNE 3, 2017

There’s an internal education requirement for every new experiment, initiative or program, that’s above and beyond what has been traditionally required. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire.

Web 70

Web Content Marketing Technology Creativity 70

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106