Newsfile

DECEMBER 20, 2023

Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer. They developed a tool with WWT, which helped them use big data to make better decisions and improve how they work.

Tools 52

Tools Report Energy Case Study 52

Offleash

DECEMBER 1, 2021

Several of the event’s speakers presented their talks virtually due to challenges around international travel and COVID testing regulations. The conference took a hybrid, multi-city, multi-country approach, hosting attendees in person in San Francisco, New York City, China, and Singapore, as well as online via a virtual platform.

Travel 52

Travel Conference Big Data Print 52

Stephen Waddington

AUGUST 27, 2019

Working with Chartered Practitioners and Fellows to set agenda – The CIPR needs to be seen nationally and globally as a thought leader on business issues such as AI and big data. And recognising that our PR industry is world-leading, we’ll seek opportunities to export our qualifications and grow our international membership base.

Government 113

Government Education Community Big Data 113

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. It’s time to re-frame the relationship #PR has with #Content. Take a look at @AirPR CEO… Click To Tweet. YEAH IT IS. And guess what happens when PR owns Content? She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Ethics Mobile Big Data 60

PRSay

OCTOBER 24, 2018

Technological disruption: New innovations driven by the internet of things, big data, and artificial intelligence are bringing massive economic and rapid social change, and leading to the hypothetical world of technological singularity.

Ethics 203

Ethics Automotive Technology Conference 203

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” internal alarm and sent the client running in the other direction. I love a good idiom. Are you one of them? .”

Creativity 96

Creativity Storytelling LinkedIn System 96

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati.

Measurement 65

Measurement Data Big Data Banking 65

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets. These three media tips are just the start to a successful media relations program.

B2B 60

B2B Media Automotive Pitching 60

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

Social Media 96

Social Media Privacy Media Training 96

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is).

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. He was the unsurpassed master of hype. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo.

Viral 83

Viral Big Data Fashion Publicity 83

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data.

Trends 56

Trends Big Data Mobile Conference 56

Ethical Voices

NOVEMBER 21, 2022

Misinformation is an international threat. Privacy, Crisis and Big Data . Misinformation online. Money, Sports, and Ethics in Australia. Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos.

Ethics 73

Ethics Sports Employee Privacy 73

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Waxing UnLyrical

NOVEMBER 9, 2016

PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 87

Storytelling Measurement Ethics Web 87

NewsWhip

JULY 29, 2021

This is maybe something that’s initially well in polls that are too structured and don’t capture new things through emergent, but this is the [NLP] and big data side of it. The predictions are only as good as the data coming into that. How do you deal with that? Brian: Yeah. It’s a great question.

Brand 78

Brand Branding Marketing Data 78

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. Big data will empower us to create more and more highly personalized content experiences. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

JUNE 3, 2017

There’s an internal education requirement for every new experiment, initiative or program, that’s above and beyond what has been traditionally required. In it he observes: “The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.

Web 69

Web Content Marketing Technology Creativity 69

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. *This article was provided by Cision, a PRSA partner. No longer should gut feeling or instinct be the sole determinant for strategy and progress.

Data 79

Data Meeting Measurement Guidelines 79