Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. Absolutely.

Brand 120

Brand Branding Technology Big Data 120

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

AUGUST 9, 2016

They notified the content promotion staff when there was a likely winner. Do you want to achieve data-driven content marketing success? The post Huffington Goes Viral with Data Science – You can Too appeared first on. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

AUGUST 19, 2017

Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B? Marketing without Authority is Marketing without Accountability. Your Marketing Predecessor was Probably a Hot Mess [UML]. Last on the list of attributes was using big data and analytics to formulate strategy.”.

Leadership 62

Leadership Study Analytics Survey 62

Polaris

MARCH 31, 2015

They then analyzed 131,697 tweets published by these marketers between September 15 and December 15, 2014. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Where to find him: [link].

Twitter 60

Twitter Social Media Big Data Sports 60

PR in High Definition

NOVEMBER 23, 2016

According to research , 52% of online marketers hold personalisation as a central theme in their strategy. So, how do marketers accurately personalise communications? Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

JUNE 3, 2017

It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. paved new approaches to marketing.

Web 69

Web Content Marketing Technology Creativity 69