PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Big data makes Facebook one the most amazing matchmaking services ever.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Flack's Revenge

AUGUST 9, 2016

They notified the content promotion staff when there was a likely winner. Do you want to achieve data-driven content marketing success? The post Huffington Goes Viral with Data Science – You can Too appeared first on. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Flack's Revenge

AUGUST 23, 2016

The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. It’s easy to get distracted, and taken in by the latest shiny new marketing toy. Writing for TechCrunch , Samuel Scott urged marketers to look past trendy concepts and embrace the cornerstones.

Brand 120

Brand Branding Big Data Technology 120

Marketwired

FEBRUARY 11, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

AUGUST 19, 2017

Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B? Marketing without Authority is Marketing without Accountability. Your Marketing Predecessor was Probably a Hot Mess [UML]. Last on the list of attributes was using big data and analytics to formulate strategy.”.

Leadership 62

Leadership Study Analytics Survey 62

Polaris

MARCH 31, 2015

They then analyzed 131,697 tweets published by these marketers between September 15 and December 15, 2014. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

PR 20/20

JULY 24, 2019

Pam Didner ( @PamDidner ), author of Global Content Marketing and Effective Sales Enablement and tech marketing consultant, built upon this, explaining where humans are still integral: Setting up processes and tools. The key to AI in marketing: Get started. Reverse-engineering customer experiences to determine strategy.

Marketing 59

Marketing Data Technology Analytics 59

PR in High Definition

NOVEMBER 23, 2016

According to research , 52% of online marketers hold personalisation as a central theme in their strategy. So, how do marketers accurately personalise communications? Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Cision

JANUARY 16, 2017

So, the value of the Adobe data is for current or potential users of their marketing suite to glean insights about their business from the content that Adobe publishes. What content marketers and creators should learn from Adobe’s example is that you don’t have to have a representative sampling of all businesses.

Data 120

Data How To Retail Ethics 120

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

NOVEMBER 10, 2016

Dove’s research-based campaigns have been analyzed, praised and cited hundreds of times by marketers and academics alike, partly because it is hugely successful and partly because it is an altruistic and sanguine way of promoting and selling products. Sometimes data generated by big data tools amount only to noise.

Data 292

Data Big Data Strategy How To 292

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Flatiron Communications

MAY 2, 2017

Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

JUNE 3, 2017

paved new approaches to marketing. Content marketing , branded content and native ads are all distinct new approaches or tactics that share the same roots in web 2.0. It gave rise to the notion of every business as a content business, an idea Billee Howard places into context for Forbes. Give our services a try.

Web 69

Web Content Marketing Technology Creativity 69