PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. I am a big fan of podcasts, and like listening to them while jogging. The Music and Branding Connection. I’m also a music lover. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Enter an awards competition. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

AUGUST 9, 2016

They notified the content promotion staff when there was a likely winner. Do you want to achieve data-driven content marketing success? The post Huffington Goes Viral with Data Science – You can Too appeared first on. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. There’s nothing like having an experience.

Industry 71

Industry Marketing Enterprise Mobile 71

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. According to research , 52% of online marketers hold personalisation as a central theme in their strategy.

Big Data 63

Big Data Financial Data Fashion 63

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 70

Web Content Marketing Technology Creativity 70