PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. The value of social media in the workplace is its ability to relay spontaneous and authentic communications.

Social Media 96

Social Media Privacy Media Training 96

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Remote Work.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Bizarre first impressions.

Conference 40

Conference Hotels Internal International 40

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. Measuring brand reputation | Jump to text. The importance of data for clients | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Waxing UnLyrical

NOVEMBER 9, 2016

I say “again” simply because all communication vehicles eventually become mainstream, homogenized, and then the target audience tunes out and waits for the next iteration of communication style to appear. So truth and transparency, it seems, is on a spectrum of communication styles.

Storytelling 87

Storytelling Measurement Ethics Web 87