Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

B2B 130

B2B Marketing Advertising Advertising 130

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. That’s my take on a survey by Typeset and Mantis Research. B2B Marketing Writers and the Sales Organization. Check out our services.].

Survey 119

Survey B2B Marketing Interviews 119

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Survey 119

Survey Marketing B2B Content Marketing 119

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 165

B2B Leadership Marketing Software 165

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 118

B2B Study Survey Software 118

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. PR specialists can use Threads to conduct surveys, seek feedback, and address community concerns promptly. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

B2B 122

B2B Social Media Marketing Media 122

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 149

B2B Study Consumer Report 149

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 110

B2B Technology Marketing Storytelling 110

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. and for B2B services it was 10.1%.

Survey 99

Survey B2B Marketing Trade Shows 99

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

B2B 82

B2B Marketing Survey Groups 82

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021.

B2B 114

B2B Study Survey Comparison 114

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 101

B2B Marketing Survey Agency 101

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. The overabundance of content has made the B2B decision-makers’ job harder. Machine learning.

B2B 52

B2B Marketing Enterprise Survey 52

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.

Survey 127

Survey Social Media Brand Branding 127

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language. There’s a lot of downsides to this too. Give our services a try.

B2B 151

B2B Marketing Survey Creativity 151

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

B2B 78

B2B Marketing Survey Study 78

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). Politics, bias and B2B tech. Are there still two sides to every story?

Survey 98

Survey Communications Media Engineering 98

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 105

B2B Study Company Leadership 105

Agility PR Solutions

JUNE 6, 2021

The firm’s new report, ARPR’s 3rd Annual Tech Marketing Data Report: Post-Pandemic B2B Sales Environment, surveyed 75 tech sales representatives […]. The post Most B2B buyers now make procurement decisions quicker than pre-pandemic appeared first on Agility PR Solutions.

B2B 173

B2B Software Survey Corporate 173

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 96

B2B Brand Branding Marketing 96

Sword and the Script

MARCH 16, 2021

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 152

Survey Marketing B2B Comparison 152

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 139

Government Survey Ethics Media 139

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 131

Twitter Survey Journalism Social Media 131

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Most scaled B2B tech companies are sitting on a pile of interesting data.

B2B 147

B2B Data Retail Survey 147

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

OCTOBER 12, 2021

The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. I often write about marketing surveys on these pages. Given my consulting work is almost exclusively B2B, this study looks especially helpful.

B2B 107

B2B Software Survey Study 107

Sword and the Script

JULY 12, 2022

A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment. The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. One question stood out.

B2B 98

B2B Marketing Survey Case Study 98

Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 98

Survey Communications Employee Technology 98

Agility PR Solutions

DECEMBER 16, 2020

Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing budgets were reduced during COVID-19, most performance goals remain the […]. The post 2021 vision: 5 predictions for B2B tech marketing appeared first on Agility PR Solutions.

B2B 131

B2B Marketing Survey Analysis 131

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

B2B 153

B2B Marketing Survey Study 153

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. or less and detailed demographics are in the report. >>>

Leadership 193

Leadership B2B Marketing Study 193

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 126

B2B Marketing Survey Creativity 126

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 122

Survey Communications Ethics Measurement 122