Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. Electrified, connected and autonomous vehicles are quickly changing the game, not only for automakers, but for the entire supply chain environment.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 99

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Bianchi Biz Blog

APRIL 24, 2023

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. This means your marketing staff has more time and energy for other projects and activities, and can be more effective. Better results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. They’ve done little or no content marketing, social media or […].

Company 98

Company Marketing Mobile Content Marketing 98

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Author: Jaclyn Bussert.

Technology 86

Technology Automotive Trade Shows Hotels 86

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. B2B marketing lead generation during the Coronavirus pandemic. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. With a tight labor market, keeping the people you have will be even more important than attracting new talent.”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168