Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

FEBRUARY 14, 2017

Instead, the revenue was the result of a combination of efforts across sales, marketing and other departmental functions that included a blog. There are few tactics in B2B marketing that lead to such direct effects. Components to Effectively Measure a B2B Blog. This is a good example of integrated marketing.

B2B 67

B2B Measurement Blogging Community 67

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. ” I pressed him further, and he responded with the trade shows and industry associations.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. 3) The Future of Marketing Looks More like Public Relations. Things were different.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JANUARY 9, 2018

You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). So, you work really hard to get this media mention and then don’t tell anyone about it.

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

Inbound marketing is not about quick wins or life hacks, but it is about connecting with your consumers in natural ways. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. But, consistently creating quality content month after month is hard.

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

AUGUST 2, 2018

Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. We're not the most sophisticated marketing department around.

How To 41

How To Marketing Software Tools 41

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168