How New Google Web Analytics Improve Marketing Measurement, but Not PR Blog

PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. Marketers struggle to manage, organize and synthesize all their data. What the New Google Analytics Offers. What Experts Say about Updated Google Analytics.

How to Measure PR & Marketing on a Limited Budget Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.

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CMOs Foresee Improved Results from Marketing Data & Analytics Blog

Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. In addition, 85% feel that by 2022, “significantly more” of their organization’s marketing decisions will be based on marketing analytics.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Event Measurement PR 2.0

3 ways PR pros can win with SEO and analytics

PR Daily

SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG. Tailor your analytics and evaluation processes to your business goals.

How PR pros can tap Google Analytics for measurement

PR Daily

Debate has long swirled around the measurability of public relations. Given that we live in a digital era when everything is capable of being analyzed, that demand for measurability and accountability has only increased. Rather than get bogged down in philosophical arguments about PR’s role in an organization, let’s take a quick look at some of the ways you can—and should—start measuring PR’s impact from a website traffic perspective. Measurement

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet. In Google Analytics, three metrics hint at understanding. Vice President, Marketing Technology.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. The post How to Make the Most Out of Marketing Analytics appeared first on.

4 Ways to Leverage Google Analytics for PR Measurement


From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Best Practices Featured Google Analytics PR measurement

Business Wire Selects Onclusive To Power Media Analytics


Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Key insights include: A measure of how much your news is being picked up in the media – the syndicated press releases and related press articles. The post Business Wire Selects Onclusive To Power Media Analytics appeared first on Onclusive.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” Social Media Case Studies analytics measurement Online PR skills

Analytics make TikTok more attractive to marketers

PR Daily

Some innovative, mostly larger, organizations are experimenting with the app , but most marketers remain unconvinced they need to buy in to the shiny new thing. That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). Tap that to view the analytics dashboard. Measurement Social Media

3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement.

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analytics

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Top Twitter Analytics Tools For Companies Large and Small


Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

7 ways to measure the success of a PR campaign

Agility PR Solutions

Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. But like other marketing approaches, […]. Public Relations PR measurement

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Often overlooked as a crucial piece of the marketing data ecosystem, accurate, up-to-date customer and prospect information is nonetheless crucial. Because so many marketing tactics rely on it!

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. Content Marketing Digital PR

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals.

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. That and measuring your campaign’s effectiveness. For example, here’s a helpful snapshot for social media marketing.). Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. If you’re not sure what to measure, here are some boilerplate metrics to consider for every stage of the buyer’s journey. Marketing-qualified leads.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. You can use Google Analytics to guide your strategy.

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Track, measure, and report on results of PR and social media campaigns.

How To Use Twitter Analytics

Shift Communications

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. If your audience has really been responding to articles focused on marketing analytics, why not draft your own take on the topic?

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. To get started, here are 10 data tools every marketer should know: 1. Using events and segments can quickly lend insight into the product's most active users, helping marketers to target various users differently. Google Analytics. Google analytics. Heap Analytics.

How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE. Analytics Google Analytics Public Relations

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

University boosts engagement with email analytics

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Until 2017, however, the only tool that NIU’s three-person internal comms team had to measure engagement with email was a URL shortener, Pemberton says. Replacing flawed measurement. A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. The metrics allow NIU communicators to tweak their measurement system.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

A Traditional PR Pro Take on Analytics

Shift Communications

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. Analytics Marketing Technology analytics

Today’s Most Important PR Skills – and Needed New Expertise Blog

The lines between PR, marketing and advertising have been blurring. Data Analytics. Yet only 15% of PR pros say research, evaluation and measurement are one of their common activities. Web analytics. Image by Gerd Altmann from Pixabay.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. She will answer questions about PR measurement. Content Marketing Digital PR

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened?

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. It’s not just a lack of communication between PR and digital marketing that can block analytics access.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase.

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals. A good analytics team isn’t just circulating Excel spreadsheets your dashboard data, says Scott Monty, principal of Scott Monty Strategies. Digital measurement leads.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

The Art and Science of PR in the Digital Age

Business Wire

public relations marketing measurement & analyticsPublic relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table.

How to Make Smart Marketing Decisions Based on the Right Analytics


But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For some people, the number of website visits is the best indicator of how their marketing efforts are doing. You need to look at the analytics and tweak your current and/or future campaigns accordingly.

Measure What Matters

Solo PR Pro

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. For each client, measure what matters to them and the goals that they are trying to achieve. This is a key element of PR measurement. Need help setting up a measurement program?