Onclusive
AUGUST 10, 2021
While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.
5W PR
JANUARY 3, 2024
Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.
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ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. It changed not only the product but its website, pizza boxes, and brand.
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
ImPRessions - Crenshaw Communications
MAY 1, 2019
B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.
Sword and the Script
JUNE 13, 2023
If they ask for an interview, make it easy for them to arrange a time. While you don’t have access to their analytics, you still can observe the overall trends. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.
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