5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. “Content marketing will revolve more around individuals and storytelling components. ” Jered Martin | OnePitch.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Organic social media is getting harder too.

Survey 71

Survey Trends Communications Storytelling 71

Beyond PR

JULY 8, 2016

Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. Her team leads social media, PR, creative and blogging for the brand.

Creativity 74

Creativity Marketing Storytelling Analytics 74

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. Social Strata Blog ( @SocialStrata ): A social blog with personality.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

OCTOBER 31, 2017

Social media. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). But to fully automate reporting, we recommend experimenting with a Business Analytics platform—namely Databox (pictured below). Lead sources. Marketing team. Public relations.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. True, I attended as an IBM Futurist and Predictioneer, at the invitation of the Watson Analytics team. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Learn more: report registration page ; PR News infographic. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive.

Software 100

Software Reddit Marketing Survey 100

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. This social media strategy template might be helpful when planning your content.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 29, 2015

This is an analytical skill that is easily parlayed into one’s professional work. In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Contently - Strategy

JULY 31, 2019

.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 85

Content Marketing Marketing Media SEO 85