Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 93

Software Banking Technology Data 93

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML].

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? 7 Tips & Tools for Marketing Strategy & Performance.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. ” 4. ” 4. ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 64

B2B Study Marketing Survey 64

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Frederik Vincx

FEBRUARY 16, 2016

Communications trailblazers are increasingly turning to agile PR planning methods. Here are some cornerstones for this way of working. Team members can include people from sales, product, marketing, design, or PR. Success is measured in how much teams improve collaboration and optimize their speed.

Software 60

Software Measurement Infographics Meeting 60

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. What’s more, a release distributor should teach you the concept of creating and marketing press releases.

Writing 52

Writing System Automotive SEO 52

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. Why should your company invest in a high-quality online newsroom? 1 - FORCE THE MEDIA TO EMAIL OR FIILL OUT ONLINE FORMS TO REACH YOU.

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

MAY 9, 2018

What can we do to improve our response rates? if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7% Although personalization can be pretty diverse in its application, most of the messages we reviewed fit pretty snugly into three approaches: Fake personalization. Contextual relevance.

Data 120

Data SEO Groups Pitching 120

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. But not all social sites allow users to interact in the same way. Paying attention to analytics is the only way to figure out what is and isn’t working.

Social Media 40

Social Media Pinterest Media Marketing 40

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content.

B2B 122

B2B Marketing Survey Software 122