Shift Communications

FEBRUARY 3, 2015

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. 6 Important Trends In Public Relations To Pay Attention To 1. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 92

Trends Brand Branding Analytics 92

Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? Vice President, Marketing Technology. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. How Does Predictive Analytics Apply to PR? What is Predictive Analytics?

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Because AI and cognitive computing are the future of PR.

Analytics 60

Analytics Data Analysis Technology 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Focus on the findings instead. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? Implications for Marketing and PR. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Public relations creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. HOW TO BEST MEASURE YOUR PR SUCCESS.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Vice President, Marketing Technology. What does a citizen analyst do?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Vice President, Marketing Technology. What does a citizen analyst do?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Vice President, Marketing Technology. What does a citizen analyst do?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. For this, use a statistical tool/method such as multiple regression/linear analysis of variance to understand which metrics potentially drive actions. Vice President, Marketing Technology. Christopher S.

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 30, 2015

The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties. That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 5, 2015

Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 24, 2017

The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

Content Marketing 60

Content Marketing System Google Data 60