The Hoyt Organization

SEPTEMBER 8, 2023

Today, companies expect more from their PR departments. As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 89

Trends Brand Branding Analytics 89

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after.

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. But simply seizing upon the trending data at hand without human analysis is dangerous.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

JUNE 25, 2018

If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Company goals can often remain the same and a radical change in topics and trends is not typical. Where is the white space (i.e.

Analysis 94

Analysis Conference Data Exercises 94

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. This is natural.

B2B 147

B2B Data Retail Survey 147

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. These individuals will be able to perform an accurate predictive analysis.

eBook 104

eBook Analytics Data Software 104

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Our company isn’t in the game.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

OCTOBER 26, 2017

I took some time on The Cube to discuss machine learning as well as the future of media: Data Governance. A second major area of focus for the CDO is data governance, especially with massive changes coming to data regulation such as GDPR. Innovation and Digital Transformation.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

DECEMBER 21, 2018

Whether its coverage attained, backlinks acquired, the share of voice increasing, message resonance, or conversion rates, or a combination of all that your client or company has chosen to focus on, there are plenty of tools to analyze performance. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018.

Analytics 74

Analytics Google Measurement Data 74

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 24, 2017

needs time to debrief his team, sharing anything and everything, from company history and team background to any prior media relationships or conflicts. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Another data source G.W.’s As such, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 26, 2016

Before gearing up on any PR or Marketing projects, professionals of either designation should be sure have a clear and open conversation with client contacts about exactly what they are trying achieve with any given program. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Data 312

Data Communications Data-Driven PR Analytics 312

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 5, 2015

2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Master the tools or find a partner to help you do it, because the challenges listed above will be much more manageable if you understand the data behind them. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 31, 2016

Because AI and cognitive computing are the future of PR. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. PR isn’t just press releases and bylines. Tell Better Data Stories. Every single one.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. We help connect our companies with audiences who matter most to the company, from investors to activists to customers. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132

Analytics Data-Driven PR Data Software 132