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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

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Digital PR ? Link-Building

Doctor Spin

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100
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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Journalists receive hundreds of pitch emails daily.

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Behind the Headlines with Catriona Pollard

Cision

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

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