Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Media and Message Unity Training. What does PR mean to your organization?

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply? He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Something that should not be underestimated.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. It’s not enough to research the agency you’re applying to – that’s your baseline. And, the need for qualified PR people has never been greater.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. They called it program marketing; essentially it was public relations and communications. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

MARCH 9, 2017

I know because it was that long before the company issued its first public statement via their website. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? Who is winning that competition? Are you even in the game?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Below are five basic steps nearly any police department can take now to build and maintain public trust and goodwill in preparation for crisis. Step #1: Partner with a public relations/communications firm.

Communications 60

Communications Crisis Reputation Local 60

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Waxing UnLyrical

APRIL 11, 2012

So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Invest in getting your spokesperson(s) media trained. You are (quite literally) the face of your brand to a variety of audiences. And why not?

Media Training 70

Media Training Crisis Training Crisis Communications 70

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Which brings us to our friend, G.W. Shark and his vegan donuts. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Michael has a first class honours degree in public relations from the University of Gloucestershire and is currently named by Cision as one of the UK’s top ten PR bloggers ( thoughtsymposium.com ).

Interviews 28

Interviews SEO Banking Radio 28

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 172

Report Local Media Pitching 172

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. The glamorous D.C.

Airlines 170

Airlines Local Film Media Training 170

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. How have you built that reputation? And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? You started an agency back in 1984 with Deb Garvey. This isn’t your first stint as a business owner.

Local 94

Local Course Community Interviews 94