Sword and the Script

SEPTEMBER 3, 2019

Sometimes these acquisitions work out and sometimes they don’t: “Our research shows that total acquisition spend during the current round of industry consolidation adds up to several billion dollars, but the level of M&A investment varies dramatically by company. The key findings? million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68

Norton's Notes

APRIL 12, 2017

The increasing amount of short video clips, TV programmes and films people watch on mobiles helped UK internet advertising grow at its fastest rate for nine years, crossing the £10 billion threshold for the first time. Six-in-10 people who watched short clips, TV or film on their phone did so whilst ‘out and about.’.

Advertising 34

Advertising Advertising Video Film 34

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. The interesting angle that is floating about in 2016 is social video, streaming and of course virtual reality.

Blogging 28

Blogging Training Consumer Interviews 28

5W PR

MAY 16, 2017

Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. Excalibur continued to expand its collection of food dehydrators with the new 10 tray RES10. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

ZudePR

JULY 20, 2016

According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. There I met loads of people from all sorts of different industries, trying to make a go of it. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 10 PR Industry Studies ). Journalists produce 10+ articles per week.

Survey 176

Survey Marketing B2B Study 176

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. What is the most difficult ethical challenge you ever confronted? Lastly, do not berate them.

Ethics 77

Ethics How To Training Employee 77

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. Marketing measurement statistics. 10) Two sides of the political issue for brands. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

DECEMBER 13, 2017

If the aim of PR is to reach a wide audience, then it makes sense that the industry is reflective of those audiences. Finding and retaining good talent is increasingly cited as one of the top challenges facing the industry by employers. For an industry which relies on fresh ideas and new approaches, this is vital.

Training 80

Training Groups Industry Examples 80

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JULY 9, 2019

An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. I tried it for this post, and it’s telling me the average open rate for all industries is 37% and it’s 28% for PR and communications. In the meantime, here’s what I found. Here’s the data: 2.1%

Study 92

Study Marketing Data Analysis 92

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Characterising the UK public relations industry #7 Business is booming In 2018, the public relations business is worth £13.8 The industry may been booming but its changing fast.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 12, 2017

“Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. The industry is white, middle class and posh. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 91

Social Media Marketing Media Creativity 91

Masters in Communications

FEBRUARY 12, 2022

In 1766, Sweden was the first country to enshrine press freedom in law (10). A landmark case in New York saw a newspaper publisher acquitted of seditious libel by a jury after the court found that his critique of the governor was true (10). No other people are captured because they were moving too quickly.

Ethics 52

Ethics Communications Print Television 52