Agency Ethics Meeting Storytelling 
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Those who work in PR and media have seen a whirlwind 2023.
Ethical Voices
JUNE 12, 2023
I’ve brought that lens to the agency space and as a consultant. What is the most difficult ethical challenge you ever confronted? I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. It lacks originality.
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The Hoffman Agency
AUGUST 10, 2023
I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). Here’s where The Hoffman Agency comes in (and where I count my lucky stars).
Waxing UnLyrical
MARCH 23, 2016
While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. reading and traveling.
PRSay
FEBRUARY 23, 2017
Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. He’s even married to a PR person.
Ethical Voices
OCTOBER 24, 2022
She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.
Stephen Waddington
MAY 3, 2022
Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.
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