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Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

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Game, set and match: Avoiding a balls-up when running a new agency pitch process

PR in High Definition

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. Download our free Online Video Success tip sheet.

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Is Media Relations Dead?

Bianchi Biz Blog

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

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How to crack your first client meeting

The Resolution Blog

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. My first agency preferred one huge picture summarising the idea rather than cluttered slides. Energy is infectious so if you relax, so will they.

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The Gift of Desperation

Ishmael's Corner

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. But I needed to channel my energies in a different way. The gift of desperation. What the U.S.