Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Google News. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

Employee 60

Employee Data-Driven PR Communications Software 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 15, 2017

This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line ! Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. To do that, companies need to start investing in social listening and data analytics tools and platforms.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

JULY 28, 2017

Press releases are used to get information to the public in a fast, easy way. While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. The important part of a press release is the proactive media pitching that accompanies a press release.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. I trimmed off the remaining 12 paragraphs of information about their company launch. This is a pitch almost entirely devoid of value for my audience. Data-Driven PR Public Relations'

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 18, 2017

Example: Matching Search Intent to PR. How might we understand customer behavior to inform our public relations efforts? Suppose we looked at a very common data source: search engine data. we take this data series and project it forward, using the existing 5 years’ data as the training data.

Analytics 132

Analytics Data-Driven PR Data Software 132