Agency, Creativity and Data-Driven PR - Public Relations Today

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR

Data-Driven PR Data Software Analysis

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics

Analytics Data-Driven PR Data Software

Much to Loathe About Programmatic Thinking

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Photo Credit.

Data-Driven PR

Data-Driven PR Data Technology Print

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

Employee

Employee Data-Driven PR Communications Software

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

Data-Driven PR

Data-Driven PR Data Analytics Mobile

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Analytics Data Data-Driven PR Infographic'

Social Media

Social Media Data-Driven PR Infographics Analytics

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google

Google Measurement Data-Driven PR Marketing

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training. Sentiment/tone analysis. Owned media/messaging. Emily Mong.

Case Study

Case Study Crisis Management Crisis Study

IBM Vision: The Future of AI and Public Relations

Shift Communications

MAY 22, 2017

Data science, machine learning, and artificial intelligence should make public relations easier for most companies, from predicting when customer interest will be highest to identifying potential crises and mitigating them before they explode. Christopher S.

Publicity

Publicity Data Analytics Advertising

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy

Strategy Brand Branding Technology

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. It means it’s time to get creative. Amanda Grinavich.

Marketing

Marketing Data-Driven PR Analytics Training

Coming Full Circle – From Tech PR and Back Again

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

Skype

Skype Creativity Education Construction

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications

Communications Analytics Infographics Data-Driven PR

Reenergizing the PR Planning Process

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. This is when award-winning programs are born. Amanda Munroe. Vice President .

Analysis

Analysis Conference Data Exercises

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.

Case Study

Case Study Crisis Study Strategy

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity

Publicity Training Technology Data

Latest PR Trends

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends

Trends Data SEO Consumer

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

These four steps are a good jumping off point for knowing what to keep top of mind when planning a campaign around your client’s survey data, but they certainly aren’t the only ways to make survey data appealing to media. Abby Silverman. Account Executive, Account Services.

Survey

Survey Data Pitching Report

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

These four steps are a good jumping off point for knowing what to keep top of mind when planning a campaign around your client’s survey data, but they certainly aren’t the only ways to make survey data appealing to media. Abby Silverman. Account Executive, Account Services.

Survey

Survey Data Pitching Report

SHIFT Archives: The Best of Q3 2015

Shift Communications

DECEMBER 30, 2015

Everyone’s favorite blue bird is here to stay, so harness its power for your PR. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Amanda Loewy. Marketing Coordinator.

Twitter

Twitter Pitching Facebook Data

SHIFT Archives: The Best of Q2 2015

Shift Communications

DECEMBER 29, 2015

Let’s dive a little more into one SHIFTers personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics

Analytics Viral Social Media Google

How DOES Mobile Change The Brandscape?

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

Mobile

Mobile Examples Brand Branding

Public Relations Today

Embracing the Data-Driven PR Future (And Math)

Share your data for a better PR program

Trending Sources

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Much to Loathe About Programmatic Thinking

20 PR and Marketing Predictions for 2022

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Building the Plane Mid-Flight: SHIFT’s New Website

Social Media Game of Thrones: A Song of PR and Social

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Crisis Management 101: Shark Week Case Study, Pt. 1

IBM Vision: The Future of AI and Public Relations

What is Tech PR? PR strategies that sell your tech brand

From PR to Marketing: Why You Should Expand Your Skill Set

Coming Full Circle – From Tech PR and Back Again

The Top 5 Skills That Young (And All) Communicators Should Develop

Reenergizing the PR Planning Process

Crisis Issue? Own It: Shark Week Case Study, Part 4

The Best Way To Prepare For Artificial Intelligence In Public Relations

Latest PR Trends

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

SHIFT Archives: The Best of Q3 2015

SHIFT Archives: The Best of Q2 2015

How DOES Mobile Change The Brandscape?

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