Agency Conference Consumer Trade Shows 
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
MaccaPR
FEBRUARY 7, 2022
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES.
The Hoffman Agency
FEBRUARY 17, 2020
I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many trade shows I’ve been to. It’s amazing to me that trade shows continue to survive, let alone thrive.
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
Bianchi Biz Blog
FEBRUARY 18, 2021
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. Can Your Company Afford a PR Agency?
Konnect Agency
FEBRUARY 1, 2021
As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. Will this replace the need for multi-day marketing conferences?
Bianchi Biz Blog
DECEMBER 2, 2021
Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. 5) We don’t need PR, it’s too expensive.
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