ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 129

Survey Communications Measurement Internal 129

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? Yet, the vast majority of content developed.more.

Storytelling 74

Storytelling Agency Communications Publicity 74

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. 1 Ladies’ Detective Agency” series, harpoons those pesky (oops) adjectives. for the PDF reprint.

Storytelling 128

Storytelling Journalism Corporate Agency 128

Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. Step one is to triage why the executives are reluctant to participate in external communications. The Role of Executives in External Communications. By Alan Dunton, Managing Director, Technology. One hiccup. Time to get going.

Communications 78

Communications Leadership Energy Storytelling 78

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 118

Survey Communications Ethics Measurement 118

5W PR

SEPTEMBER 14, 2023

Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level. Customer engagement Encourage two-way communication with customers. Share the brand’s journey, values, and impact on the lives of the customers.

Consumer 148

Consumer Brand Branding How To 148

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

OCTOBER 9, 2023

International PR for cosmetics brands International PR, also known as global PR, involves the development and implementation of communication strategies that resonate with diverse audiences across different countries and cultures. Language adaptation Language barriers can hinder effective communication.

Strategy 78

Strategy Brand Branding How To 78

The Hoffman Agency

AUGUST 26, 2021

As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. That said, joining the School of Journalism and Communications at the UO was one of the best decisions I made.

Agency 36

Agency Education Storytelling Internal 36

Ishmael's Corner

FEBRUARY 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” The grab bag returns for the first time in 2017. Why the hiatus?

Agency 60

Agency Storytelling Google Communications 60

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. Mission accomplished.

Storytelling 60

Storytelling Agency Interviews Communications 60

The Hoffman Agency

JUNE 1, 2021

Well, I can confirm that time has flown – it’s truly mind-boggling that three months ago, I was just beginning my journey here at The Hoffman Agency. I am excited about the future and I look forward to expanding my perspectives on writing, storytelling, and human connection. They say time flies when you’re having fun.

Storytelling 36

Storytelling Writing Internal International 36

5W PR

JANUARY 26, 2024

Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for. Storytelling is the best way to get consumers emotionally invested. Storytelling is the best way to get consumers emotionally invested.

Creativity 78

Creativity How To Storytelling Consumer 78

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Ishmael's Corner

OCTOBER 6, 2022

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Downside of Experience in Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. We can gain.more.

Leadership 99

Leadership Storytelling Communications Publicity 99

5W PR

JANUARY 17, 2024

Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. We had spotted the business opportunity in the communication agencies that we worked at.

Software 78

Software Banking Resources Government 78

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. An Open Letter to the PR Community to Help Restore the Credibility of Journalists. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. By effectively communicating the key selling points and value proposition, businesses can capture the attention and interest of potential customers. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62