Konnect Agency

FEBRUARY 6, 2024

It also eases some worries off of your social media manager’s plate by providing a bank of content to turn to for their content calendar. Successful influencer marketing campaigns will increasingly rely on genuine partnerships, innovative storytelling and a strategic blend of macro and micro-influencers with continued engagement.

Trends 52

Trends Banking Social Media Consumer 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation.

Trends 157

Trends Privacy Data Reputation 157

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. I hadn’t even opened a bank account yet!

Meeting 97

Meeting Journalism Employee Storytelling 97

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical. This dynamic environment requires tech companies to be highly adaptable.

Leadership 69

Leadership Biotechnology Policies Local 69

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to stay ahead of the curve.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. PR grows more in demand. Public relations is HOT right now. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. Introduce yourself – who are you and what do you do?

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. But growth has come at cost. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Agencies and professionals that adopt some of these new tools will get the competitive edge.”. 9) Crisis management grows exponentially.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Mark My Words

JANUARY 14, 2021

Because as we all know, ‘darkness cannot drive out darkness, only light can do that…” On December 18, Meghan settled a privacy claim against a photo agency without winning a penny. Los Angeles agency Splash claimed ‘nothing unlawful happened’ because it is legal to take photographs in public parks in Canada. .

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 98

Social Media Marketing Media Creativity 98

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. What was the name of your first school?" and "what was your first car?"

Ethics 52

Ethics Communications Print Television 52