ImPRessions - Crenshaw Communications

APRIL 13, 2018

After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. It also raised an interesting question about his right to – well, privacy.) So how’d he do? Above all, Zuckerberg was well prepared.

Privacy 159

Privacy Facebook Construction Policies 159

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free.

Content Marketing 149

Content Marketing Privacy Government Web 149

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Unlike Facebook and Google, Amazon captures every area of a purchase including search advertising, sale and fulfilment.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Adherence to privacy regulations.”. Taking a stand.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 76

Creativity Study Survey Advertising 76

David PR Group

SEPTEMBER 11, 2014

Most of us are aware that we can turn off web browser settings that track our history. Private browsing makes sense when you are using someone else’s computer, want to view pages without historical cookies influencing performance, or want to keep your web activity private. We say it — and then it’s gone. What do you think?

Trends 59

Trends Privacy Web Reputation 59

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. This means that when you search for something on Facebook you will get results from your timeline, your friends’ timelines and any public posts. Presumably much more robust.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Translating social media into increased sales, leads and more web traffic. Effectively manage your privacy and communication settings. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

David PR Group

JULY 28, 2015

We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. And wearable cameras are likely next.

Reputation 40

Reputation Viral Privacy Retail 40

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 190

Writing Communications Marketing B2B 190