Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)?

Film 59

Film Twitter Viral Social Media 59

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. This will be the strongest, most successful use of video advertising and has already been shown to enhance engagement. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. What is Paid Social? When money is used to promote a post, it is termed “paid.” Benefits of Paid Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

FEBRUARY 5, 2016

I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Photo by Thom on Unsplash. Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Steve Barrett: We’ve all seen those go viral haven’t we? So, we’re working for marketing, but also there’s a value that communications can bring to the marketing function as well.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Branded lenses jump on trends. Why TikTok?

B2B 310

B2B Video Creativity Social Media 310

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel?

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Konnect Agency

OCTOBER 18, 2019

Take Instagram for example. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. As a result, investments in advertising and influencer marketing are becoming increasingly popular tactics for brands hoping to grow their social media presence.

Social Media 56

Social Media Marketing Media Trade Shows 56

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Instagram stories growth as a marketing tool.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

JANUARY 6, 2015

Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

MAY 27, 2021

NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225