Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

OCTOBER 6, 2015

The study has a confidence interval of +/- 2.5% My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Infographic: B2B Marketing Budgets Focus on Content, Digital. Content Marketing Goals and Measures. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. We've a stack of case studies that illustrate these points and would love to talk them through with you. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results.

SEO 153

SEO Engineering LinkedIn Analytics 153

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78