5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Movies and television. Of course, the challenge with targeting this specifically on Twitter is how effectively third-party apps can associate this data to a Twitter profile (by phone or email address).

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Social Media How To Insurance Insurance 233

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

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Consumer How To Advertising Advertising 60

PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. It’s simple.

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Pitching How To Instagram YouTube 120

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. The third day, we take our VIPs into a television studio.

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Media Nonprofit Pitching Television 130

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

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Strategy How To Hotels Analysis 52

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

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Publicity How To Television Agency 79

PR for Anyone

DECEMBER 8, 2022

Are you wondering how to do this? Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes.

Media 130

Media Pitching Privacy Video 130

Prohibition

AUGUST 19, 2022

In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them.

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Television Advertising Advertising Instagram 62

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

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Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. Here are some of the most relevant trends for PR. We’re simply always connected, apparently.

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Trends Mobile Advertising Advertising 159

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Step 2: How to Distribute a Press Release. The problem is most people don’t know where to start.

How To 52

How To Writing Guidelines Television 52

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. And due to the growth of social media in the last 10 years, everyone has access to the opportunity to be a public figure, but not everyone knows how to be one. 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. Host: Given everything we've heard so far, how do you assess the communication between politicians in recent days. Vladislav Milanov, Assoc.

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Government Conference Television Social Media 64

PR for Anyone

DECEMBER 7, 2021

Look how easy it is to have access to a celebrity. So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. We have access to anyone and everyone. I’ve shown you this before. Look at some of the older videos that I’ve done. So check all of this out. Follow the formula.

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Publicity Video Pitching System 130

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. What predictions are you making for your industry for that year? PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. So by learning how to do the things that I talk about, publicity, influencer marketing, video marketing, social media to get people to engage with you is how you start to uplevel that. They run great businesses.

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PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across. And if you want some help in the process of pitching, you can get my free guide at 3StepstoPRSuccess.com. So that is this week’s PR tip.

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Pitching Financial Small Business YouTube 130

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

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Radio Television Social Media Sports 92

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Want to become an innovator on social media?

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Video Trends YouTube Television 120

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

And what I found is people just don’t know how to go get to that next step. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I just wrapped up speaking at BMW, which was amazing talking to a lot of entrepreneurs and business owners. You know, they’re established, but they want to be known.

Pitching 130

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PR for Anyone

MAY 18, 2022

There are so many options on how to do this. If you like this, if you’d like to learn more on how to get all your assets together and really stand out in the media, let’s set up a call at www.ChatwithChristina.com and I can’t wait to see you in the media. You are the expert and you’re media ready.

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YouTube Video Pitching How To 130

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising. We’re No Longer Reaching in the Dark. It’s Getting Easier.

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Marketing Analytics Television Tools 120

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Comparison Television Print Social Media 120

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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Publicity Social Media Television Measurement 162

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. emphasis added].

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Study Media Relations Media Measurement 137

Cision

JUNE 2, 2016

Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up.

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Data Conference Measurement Pitching 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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Viral Journalism Advertising Advertising 120

The Stalwart Blog

JUNE 5, 2014

Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). Favorite college course: Advertising. Follow Jason on Twitter at: @JasonMatty. P ATRICE SMITH. Degree: B.S Favorite charity: Susan G.

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Internal International Television Education 60

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing.

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Crisis Government Energy Community 151