Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It would take time and patience that advertisers might not be willing to risk.

Local 100

Local Journalism Infographics Social Media 100

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Some trends Rappler expressed will take front and center for content marketing this year are: Utilizing video across various platforms (Facebook, Buzzfeed, etc.).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

MAY 17, 2018

After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. Publish a landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 10, 2015

Imagine this: an arts & crafts lover scrolls through their Facebook feed, until the word “craft” catches their eye. Learn to Use Your Resources Well. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

Infographics 60

Infographics Tools Guidelines Writing 60

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

JANUARY 5, 2024

Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Podcasts and Documentaries.

How To 52

How To eBook Corporate Groups 52

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Shift Communications

MARCH 3, 2017

Surveys require resources, both time and money, so it is critical to do a scan of the media that is important to you or your client. Think back to high school when you learned about the five-paragraph essay – wasn’t the hypothesis always the hardest part? Simplicity always won. Will Anyone Actually Care? Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76