ImPRessions - Crenshaw Communications

MARCH 8, 2016

Submit audio to the producer that captures some of the sounds of the story, for example. Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Suggest or use tools to help tell the story on air before the pitch.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

SEPTEMBER 30, 2022

and I saw the greatest example last week. So it was such a perfect example of newsjacking. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. I talk about newsjacking all the time. I talk about how celebrity sells. So what they did is they tied that in.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

DECEMBER 12, 2018

For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed. That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising.

Pitching 118

Pitching Strategy Film Advertising 118

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2021

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!

Pitching 130

Pitching System Google Local 130

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. I can’t wait to see you in the media. So check all of this out.

Publicity 130

Publicity Video Pitching System 130

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

PR in High Definition

AUGUST 24, 2020

Advertising on just one channel could easily garner the reach of a huge proportion of the population – the only difference is that social media is global, and unlike television adverts, has relatively little regulation compared to its power.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

Media 130

Media Nonprofit Pitching Television 130

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

The current Delta Air Lines vs. the NRA and state of Georgia saga is a perfect example of the delicate balancing act of creating and maintaining a company’s ethos – and the real world ramifications of doing so. “ It’s not just press releases and media training. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Analysis 199

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. A great example is Excedrin’s recent social hashtag campaign tied to the third and final presidential debate.

Television 120

Television Interviews Engineering Tools 120

5W PR

JANUARY 31, 2024

Not all social media platforms attract the same audience, nor are they used by your audience in the same ways. Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

APRIL 21, 2017

When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136

Sword and the Script

DECEMBER 15, 2020

Two examples of podcast prowess stand out: medical institutions and racial justice organizations. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders.

Marketing 174

Marketing Employee Content Marketing Training 174