Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MAY 14, 2019

The video embedded nearby is a snapshot in time that gives you a sense for the rate of indexing by the Onclusive newscrawler. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 118

Case Study Software Data Web 118

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Thus, honesty and ethics are necessities.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its a tricky issue, though.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. The accident caused him to miss the game and left a young girl fighting for her life.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Stephen Waddington

JULY 29, 2018

1 Definition: fake news is fake news Fake news is applied to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It calls for the Government to reject the term fake news and put forward a definition of the words misinformation and disinformation.

Government 63

Government Social Media Report Media 63

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. It’s a growing trend and it is definitely impacting the practice of PR. It must also be easy to share. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

NOVEMBER 21, 2018

It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. These are collections of photos, messages and videos that delete after 24 hours. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52